Lead magnets are the backbone of every B2B business. It’s basically a free resource or service on your website to get your visitor’s information. By doing this, you’re attracting new leads and putting them on your sales funnel.
There are many types of freebies, from short-form videos, ebooks, webinars, and even free courses. In fact, 58.6% of marketers said their short-form written content – like newsletters, checklists, or ebook samples – had the highest conversion rates.
In this post, we will go over the best examples, why they’re important for lead generation, and how to create a lead magnet that converts new students.
Examples of Lead Magnets
If you’re looking to boost your marketing efforts, don’t underestimate the power of incentives. While they’re often thought of as just a way to grow your email list, they can actually be much more than that.
A specialist will define them as strategic assets that can help improve almost every aspect of your marketing, including list building, segmentation, engagement, and conversions. Here are three types that you can use to attract more potential customers:
Free Short Course
If you’re a course creator trying to make a living selling online courses, then creating a free short course as your lead magnet is your best move to widen your funnel. However, you might be thinking that the process of creating one may not be worthwhile.
If you’re not familiar yet, there are many AI tools you can use to easily create courses, such as CourseAI. It can help you craft a short course video aimed at beginners trying to learn your course topic without spending too much time and money.
You can either ask CourseAI to generate a topic, or you can enter your own. It’ll create the outline, title, description, and the whole module. By doing this, students interested in your free course are also very likely to be interested in a premium and more in-depth course. That is why a beginner’s course works so well as a sign-up offer. You don’t have to create a separate course for this; you can reuse parts of your existing courses.
Free Video Training
A video-based Lead Magnet can deliver many more leads for your business via higher opt-in rates. As we’ll see shortly, you can convert as many as 38% of your visitors into leads when you use video.
Creating a demo video won’t be time-consuming with CourseAI. However, to ensure the best quality, it’s important to take some time to write a script and plan the production process.
The other advantage of an e-course is that people often get so engaged with the content that it becomes easy to ask them to opt into your email list. Share some of what you know and then ask for an email address and answers to a questionnaire for the rest.
If you’re comfortable speaking in front of a camera or an audience, it should be a breeze. Jot down your script, step in front of the microphone, and hit the record button.
Free Short Ebook
An eBook is probably the oldest but most effective sign-up bonus if done well – can be extremely beneficial for you and your customers. Make use of this strategy to promote your online course without providing too much.
It’s best to structure the outline first. The goal here is to solve your potential student’s problem and navigate them through your paid online course using a call-to-action.
If you don’t know what to write, you can simply use the first part of your module as an ebook lead magnet. This way, they will have a free glimpse of what you have in store for them.
Advertise Lead Magnets
Once you have created your lead magnet, you need to promote it to your target audience and drive traffic to your landing page or opt-in form.
Adding a pop-up, banner, slide-in, or floating bar to your website can be a helpful way to display it and invite visitors to sign up.
Sharing your lead magnet on social media platforms like Facebook, Instagram, Twitter, or LinkedIn can help attract attention and engagement.
CourseAI Can Help
Aside from helping digital course creators streamline their process. It can also help you create these lead magnets we mentioned above. In such a short time and with less effort, you can create your free course, craft a video, and write an email marketing template to boost your lead generation efforts.